Shares of INTU have gained 26.5% in the past year. Intuit currently carries a Zacks Rank #2 (Buy). This was done to enable eligible QuickBooks Online customers in the United States to easily connect with each other in the business-to-business network. In January, the company increased the availability of its QuickBooks Business Network solution among millions of small and mid-market businesses in the United States. In February, Intuit introduced AI enhancements for its Virtual Expert Platform to drive highly-personalized experiences, connecting consumers with experts and reducing tax filing time with its portfolio of TurboTax Live products. It uses OpenAI’s GPT technology to aid marketers quickly generate content on brand marketing, get copy ideas and inspiration and test variants to offer better personalized and engaging email marketing campaigns to clients. The company’s Email Content Generator is developed using Intuit Mailchimp’s existing generative AI tools and the company’s AI-driven expert platform. The launch aims at transforming email marketing for small and mid-size businesses. In April, INTU released the beta version of its Email Content Generator solution, which is part of a suite of Mailchimp AI-powered features. The LLMs, combined with the company’s network of domain experts and data protection controls, intend to provide actionable insights and invoke actions like contacting human experts. Intuit GenOS features custom-trained financial large language models (LLMs) that specialize in solving tax, accounting, marketing, cash flow and personal finance challenges. In June, INTU expanded its platform architecture with the introduction of a proprietary Generative Artificial Intelligence (AI) Operating System (GenOS). Its strategy of shifting its business to cloud-based subscription model will help generate stable revenues over the long run. The company has a strong momentum in online ecosystem revenues and solid professional tax revenues.
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